Briefly I worked with Peter Princen of Werkplaats Brabant who introduced me to the company then known as Matrix HR. The human resource management company hired me to create a logo for their newly created daughter company called Out Of HR, that was looking to attract a younger demographic. I took up the challenge and the process and results you can see right here!
I worked closely with the owner and tried to create a fresh look for the new brand, capturing their playfulness and wisdom in a logo, using vibrant colours and shapes to get to the final product. The owl represents knowledge, the colours represent the young starting company, both combined with a recognisable Suikervrij charm.
