Boosthie is the brainchild of young entrepeneur Hidde Westerweele whom, while still in University, decided to start a new brand, a mix of proteïn shake and a fruit smoothie, combining the love of sports and a healthy body with the taste and nutritional values of fresh fruit.

I was contacted by Hidde to create  a logo befitting of a tough, sports-oriented beverage that was to be printed onto cans in four different flavours. Collaborating closely with Hidde I created a logo featuring a lion, the king of the jungle, a fierce, manly, healthy animal befitting a product of equal value.